Google maps won’t stop tracking you even if you go ‘incognito’

Google Maps would soon provide an incognito mode if you want to hide your searched locations. While you may obscure searched locations, but Google would still track your whereabouts.

The company recently introduced a series of privacy tools where you could stop tracking and stop recording where you are going. Location sharing shall also be paused in this new mode to enhance privacy. Google won’t save these locations to your account nor provide suggestions for nearby destinations.

The enhanced privacy features are available on Android and soon would be rolled out to Apple’s iOS. However, there are severe limitations. The search giant announced that incognito doesn’t mean that that data wouldn’t be used by apps, internet providers, and other services.

Essentially, you’d be able to hide your information from yourself. You would have better control of your location history and future intervention from maps.

When asked about the anonymity of the data flowing to third-party entities, Google doesn’t seem to be focused too much on this aspect.

Stephen Wicker from Cornell University said that the search giant’s business model is to collect individual data and sell it to third parties. He further commented that location and map activity would still be available to companies for commercial use and manipulation.The incognito mode is already available on certain Google products like Chrome and YouTube. Google maps require it to be turned on from the settings page.

Eric Miraglia, who is the director of product management at Google, wrote in a blog that their enhanced privacy mode – Incognito, has been one of their popular privacy controls.Google’s browser Chrome displays a warning to the user that using incognito mode would still make their activity visible to the employers, school, or internet service provider.The value of data has skyrocketed in the last decade and is being increasingly used by companies for targeted advertising and customized offerings.

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